FOUNDERS ELITE
BUILD YOUR BUSINESS. YOUR WAY.
FOUNDERS ELITE
BUILD YOUR BUSINESS. YOUR WAY.
FOUNDERS ELITE.
Founders Elite is not for everyone.
It’s for driven, high-integrity gym owners, coaches, and fitness entrepreneurs who are done playing small and are ready to build a real business instead of just staying busy.
This is for you if any of the following resonate:
You’ve built something solid, but you know it could be sharper, leaner, and finally give you the freedom you thought you were building toward.
You’re not afraid of feedback. You want to be challenged on your strategy, your numbers, and how you lead.
You’re done being the smartest one in the room. You want to be around other high performers who walk the talk and raise the standard.
You’re done guessing. You want clarity, structure, and the kind of advice that actually moves the needle towards success.
You’re coachable. You’re all in. And you’re done settling for 'just getting by.' Now it's time to scale and build something that lasts.
You’re ready to grow and lead, not just your business, but yourself. With vision, precision, and full accountability.
This isn’t for the half-in crowd.
It’s for founders ready to lead. For entrepreneurs who want their business to fuel freedom, provide for their family, and build a future they can be proud of.
WHAT YOU GET:
This isn’t surface-level mentoring. It’s direct, experienced, and designed to drive real change. We don’t stop at advice; we go deeper into strategy, leadership, and execution. You’ll be challenged, supported, and held to a higher standard because that’s what delivers results.
Here’s exactly what’s included:
Mentorship That Goes Beyond Business
This isn’t just business advice. It’s personal leadership development at the highest level. With nearly 50 years of combined experience in both fitness and non-fitness industries, we’ve coached thousands of PTs, coaches, and business owners across the UK. We work with you as the whole package: the business owner, the team leader, the individual. We sharpen your thinking, challenge your limits, and build the version of you that your business, your team, and your clients need.
Clear, Direct, Expert Feedback
Growth doesn’t happen by accident. It takes clarity, challenge, and honest feedback. You’ll get straight, no-fluff input on your decisions so you can pressure-test your strategy, clear bottlenecks fast, and drive profit with purpose. Weekly video calls with your mentors and team keep you sharp, supported, and relentlessly moving forward.
Team, Systems, & Structure
We’ll help you build a real business, not just a job that owns you. From leading your team to making the right hires (and fires), to installing the systems that keep everything running. We’ll help you scale, stay profitable, and build something that works without burning you out.
Product & Customer Journey Excellence
You’ll master the customer journey so clients feel understood, supported, and excited before they even sign up. Then we’ll refine your product. With over 40,000 hours coaching everyone from first-timers to Olympians, we’ll help you build something that delivers what matters most: real results, deep connection, and a product people love to come back to.
High-Standard Reviews & Peer Accountability
Every 90 days members deliver a focused business review to the group. We talk numbers, actions, and results. This is where real growth happens. Your business will be held to the highest standard and challenged by people who are in the trenches just like you.
Immersive In-Person Mentorship
We don’t just talk theory. We show up. In person. We’ll walk through your business, meet your team, talk to your members, and get inside the engine so we can give real, grounded feedback that actually moves the needle towards success. In addition, our boardroom events bring world-class speakers, expert workshops, and premium locations, all designed to push you further, faster.
Your 3 Step Plan
A proven path. No fluff. Just real results.
01
Book Your Free Business Audit
We start by understanding your business inside and out. Your goals, your struggles, your systems, your finances, and your operations. You’ll leave the zero-obligation call with clarity and real, actionable advice, whether we work together or not.
02
Build Your
Strategy & Roadmap
If it’s a mutual fit, we’ll build your 90-day, 12-month, and 5-year roadmap together. Clear milestones, financial targets, marketing strategy, recruitment, and product development. All mapped out in a simple, focused plan you can actually follow and actually stick to.
03
Grow With Ongoing Mentorship
Execute your plan with weekly calls, in-person sessions, and ongoing access to your mentors and peers. This isn’t a course or a generic blueprint. It’s partnership, accountability, and progress you can feel every single week.
Founders Elite Wins
Hear from real fitness business owners who did the work, followed the process, and transformed their income, structure, and freedom.
Here’s what’s possible when you get the right mentorship:
Charlie – Farmer Strong
“I went from guessing and grinding to structure, clarity, and a brand that delivers results, even when I’m not there.”
Beverley – Ignite Fitness
"I was overwhelmed and exhausted. Now I’ve got structure, clarity, and a business that runs without me.”
Coach Tibbsy
“Working with Ric and Lloyd has helped guide me to grow my group training business with direction and systems.”
Holistic Boutique Gym
"The support, clarity, and accountability we’ve gained has been invaluable every step of the way."
YOUR MENTORS
You're not learning from theory. You're being guided by mentors who’ve built real businesses, led real teams, and helped thousands do the same, and now they’re in your corner.
RIC MOYLAN
With over 25 years experience, Ric is regarded as one of the leading High Performance coaches in the UK and has worked with numerous elite level professional athletes and high profile individuals.
LLOYD GORDON
Lloyd has been in the fitness industry for 18 years and has spent the last decade mentoring gym owners. He owns and runs two successful gyms, so he knows what it takes to build and grow a fitness business.
FREQUENTLY ASKED QUESTIONS
Clarity before commitment. Your most important questions, answered:
Ready to build the business you know you're capable of?
You don’t need more motivation.
You need real structure, clear strategy, and support that actually delivers.
If you’re serious about growing a real business, stepping into leadership, and creating freedom without burning out, we’re ready when you are.
Join the founders who’ve already scaled with structure, support, and real results.
Let’s build the business you were meant to lead. Apply now and take the first step.